About Us


Our objective is a great relationship. 

Productive, honest, professional and friendly. 

Clear communication and genuine motivation on both sides are also key. 

Whether you’re selling, buying or just considering your options, it’s a joint endeavour and the road to success is built on the strength of our relationship. 

So, while the record breaking prices we achieve, and the record numbers of properties we sell in the area are a source of great pride, it’s the successful relationships that build our reputation. 

Our mission is satisfaction. Yours and ours. 

We believe that this is more important than success alone. 

Our consistent, proven record breaking results are in fact the by-product of this commitment to mutual satisfaction.  

If our clients are satisfied with our professionalism, honesty and attitude and if we are satisfied that we have delivered the best possible service and advice, then all concerned get the benefit.  It’s not just of success of the sale but of the feeling we all get  from a good job well done. 


Our Team


Joan Gladman

Director & Licensed Estate Agent

Local  Real Estate Legend and proud group leader.

Joan is a local legend and gives much more than her name to the company. 

She sets the standards by which we operate, the values we uphold and the collaborative team approach that produces our remarkable results. 

When you talk to Joan, you’re talking to decades of property success right here in the neighbourhood. You’re speaking to someone keeps abreast of Local Town Planning issues (Like Woodend’s Amendment C98) and will happily share the information.

You are also talking to a woman for whom attention to detail is an essential element of every sale, whether your property is historic, residential, commercial, industrial or any measure of  vacant land. 


Irene Gladman

Licensed Estate Agent

An accomplished professional with both feet firmly on the ground.

Irene is Joan’s daughter. She has inherited a strong work ethic and commitment to integrity from her mother and  combines this heritage with her own commitment to good design, sustainability, and quality of life over quantity of stuff. 

Since 2004, Irene’s capacity to balance the demands of professional property sales with a love of horses, permaculture and 13 very pretty chickens has made her a major asset to the team. 

She brings her own clear strong opinions to the love of place, a passion for perfection that we all share. 


Laureen Schmidt

Agents Representative

 A love of the local land that translates to passion for your property. 

Laureen  embraced the challenges of  real estate as a second career after 20 years of success with her own enterprise in the fashion business.  Consequently,  her work ethic, problem solving skills and sense of style are second to none! 

Laureen lives on 97.5 acres with her cherished horses and some very fine cattle. She knows the land. She understands its value, its’ seasons and the joy that the right property can bring to the right buyer. Her ability to match the right people and right places has resulted in some of our more spectacular sales results. 


Vicki Smith

Sales Assistant

A place for everything and everything in its place.

Vicki has seen a great deal of change in the real estate business since she began career 20 years ago, She has made it her business to master every new administrative and industry development in that time and keeps her eye out for the ones to come. 

This makes her the power behind the scenes at Joan Gladman Real Estate. Mother of 3, lover of musicals, theatrical productions and movies, Vicki doesn't rest until everything is tucked up, put away and organised for the next day. It’s been that way since she joined us in 2009. To leave a task or request with Vicki is to rest assured it will be done.